June is Pride Month, a time to celebrate the LGBTQIA + community’s progress toward equality and inclusivity.
And while many celebrations won’t be in person this year, brands are still holding virtual Pride events to show their support.
From online voguing lessons to inspiring guest interviews, we introduce three companies that are harnessing the power of social media to raise the voices of LGBTQIA +.
Why brands proudly celebrate on social media
Pride marks one of the most significant events in the LGBTQIA + community: the Stonewall Riot.
In June 1969 activists and police rebelled outside the Stonewall Inn, a gay bar in New York.
As a tribute to the activism shown at the time and ongoing efforts towards equality for the LGBTQIA + community, June is reserved to recognize the progress made.
The month offers brands the opportunity to offer the LGBTQIA + community real added value and go beyond rainbow-colored merchs or campaigns.
For example, UK retailer Matalan teamed up with illustrator and writer Dom & Ink last year to create a Pride At Home resource:
Whether by strengthening queer voices or raising awareness of LGBTQIA + rights with an actionable scope, every social activation makes a difference.
If you’re not sure where to start, check out our blog post: How to Schedule a Pride Social Media Campaign.
3 Brands Running Virtual Pride Events
With in-person events unlikely this year, these three brands are committed to virtually uplifting and celebrating the LGBTQIA + community:
- NYX cosmetics
# 1: NYX Cosmetics
NYX cosmetics has long been an advocate of the LGBTQIA + community and consistently reiterates the idea that makeup is for everyone.
As part of NYX’s Brand frameWith its ongoing “Proud Allies for All” campaign, the company is committed to inclusion and acceptance, in which educational resources and individual spotlights are shared.
To celebrate Pride 2021, the cosmetic powerhouse has dedicated its collection to underground ballroom culture – a safe place for LGBTQIA + to show off their belongings.
If you’re interested in learning about fashion, NYX will upload lessons to their website, so lace up your party shoes, hit play, and get ready to express yourself.
# 2: UGG
Bright, bold and unique in itself, UGG tapped famous LGBTQIA + faces, Lil Nas X and Hari Nef, to host a virtual prom for their Pride activation.
Created in collaboration with the Pacific Pride Foundation, the fifth year of the brand “Proud prom”Is an inclusive Pride event featuring local LGBTQIA + and allied youth from California’s Santa Barbara and coastal communities.
The website goes a little deeper to expand the history of the UGG campaign Cast’s interviews on community, pride and identity:
Also, UGG has pledged to donate $ 25 from each pair of their Pride-inspired slides to GLAAD – put your money where your mouth is.
ICYMI: Later is offering all nonprofits a 50% discount on annually paid plans! Find out more here.
# 3: lululemon
Pride is a reason to celebrate, but also a time for education.
Since the introduction of their Pride & Present Campaign 2019, Lululemon has made it its business Reinforce marginalized voices all year round.
“As a man and transgender, it wasn’t about fitting in. It was about standing out.” Celebrate radical self-love with Ambassador Dane Woodland, part of our Proud & Present series sponsored by @themoth. Check out the full video on @lululemon IGTV: https://t.co/IxDgKWo87R #PRIDE pic.twitter.com/vpCdg0HlVy
– lululemon (@lululemon) July 8, 2020
Whether it’s handing over the microphone to employees and ambassadors to talk about their personal travels or effective stories from. to share reflectionThe content of Lululemon not only teaches, but also inspires.
Celebrating Pride with virtual events and activations can be a great way to support the LGBTQIA + community. drive meaningful change, and illustrate the values of your brand.
But remember to represent and support queer voices and organizations beyond June. Real allies are year round – and should be an ongoing part of your content strategy.
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Amanda is a content marketer at Later based in Toronto. When she’s not busy writing, you can catch her playing tennis or sipping pop culture tea. Say hello on Instagram – @amandademeku