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How to Use Local SEO to Rank for "Best" Keywords in Your City

May 2

In today's digital age, having a strong online presence is crucial for businesses. However, it's not enough to just have a website. You need to make sure that your website is easily discoverable by potential customers. This is where SEO comes in. SEO, or search engine optimization, is optimizing your website to rank higher in search engine results pages (SERPs).

Local SEO is a subset of SEO that improves your website's visibility in local search results. Local SEO is particularly important for businesses that have a physical location or serve a specific geographical area. This guide will show you how to use local SEO to rank for your city's "best" keywords.

What are the "Best" Keywords?

Before diving into local SEO, let's define what we mean by "best" keywords. "Best" keywords are most relevant to your business and have the highest search volume in your local area. For example, if you own a pizza restaurant in New York City, some "best" keywords for your business might include "best pizza in NYC," "NYC pizza," "pizza delivery in Manhattan," etc.

How to Use Local SEO to Rank for "Best" Keywords

Now that we've defined what "best" keywords are let's look at how to use local SEO to rank for them. Here are some actionable tips and tricks:

1. Claim and Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool provided by Google that allows you to manage your business's online presence across Google, including in search results and Google Maps. Claiming and optimizing your GMB listing is one of the most important things you can do to improve your local SEO. Here's how:

Claim Your GMB Listing

The first step is to claim your GMB listing. To do this, go to and follow the prompts to verify your business. Once you've verified your business, you can start optimizing your listing.

Optimize Your GMB Listing

To optimize your GMB listing, ensure all your business information is accurate and up-to-date. This includes your business name, address, phone number, website URL, hours of operation, and business category. You should also add photos of your business and encourage customers to leave reviews.

2. Use Location-Specific Keywords in Your Website Content

Another important aspect of local SEO is using location-specific keywords in your website content. This means including your city or region in page titles, meta descriptions, and website copy. For example, instead of just having a "Menu" page, you could have a page titled "Pizza Menu in NYC."

3. Get Listed in Online Directories

Getting listed in online directories can also help improve your local SEO. Online directories like Yelp, TripAdvisor, and Yellow Pages can help your business get discovered by potential customers. Make sure that your business information is accurate and up-to-date in these directories.

4. Get Backlinks from Local Websites

Backlinks, or links from other websites to your website, are important to SEO. Getting backlinks from local websites can help improve your local SEO. Reach out to local blogs or news websites and see if they would be willing to link to your website.

5. Use Social Media to Promote Your Business

Using social media to promote your business can also help improve your local SEO. Social media platforms like Facebook, Instagram, and Twitter allow you to connect with potential customers and promote your business. Ensure your social media profiles are complete and up-to-date, and post regularly to engage with your audience.

6. Encourage Reviews

Encouraging customers to leave reviews on your website, Google My Business listing and other online directories can also help improve your local SEO. Positive reviews can boost your rankings in search results and help attract new customers.


Q1. How long does it take to see results from local SEO?

A1. The time it takes to see results from local SEO can vary depending on various factors, including the competitiveness of your industry, the strength of your website, and the quality of your local SEO efforts. Generally, significantly improving your local SEO rankings can take several months.

Q2. Is it possible to rank for "best" keywords in my city without a physical location?

A2. Yes, ranking for "best" keywords in your city without a physical location is possible. However, it can be more challenging, as Google and other search engines favor businesses with a physical location in local search results.

Q3. Can I do local SEO, or must I hire a professional?

A3. While it's possible to do local SEO yourself, it can be complex and time-consuming. Hiring a professional SEO agency or consultant can help ensure that your local SEO efforts are effective and yield results.

Q4. Can I use the same content on my website and GMB listing?

A4. While you can use similar content on your website and GMB listing, it's important to ensure each piece of content is unique and provides value to users. Duplicate content can hurt your SEO rankings and make it harder for potential customers to find your business online.

Q5. How often should I update my GMB listing?

A5. You should update your GMB listing as often as necessary to ensure your business information is accurate and up-to-date. This includes updating your hours of operation, address, phone number, and business category as needed.

Q6. How important are customer reviews for local SEO?

A6. Customer reviews are an important factor in local SEO. Positive reviews can help boost your rankings in search results and attract new customers, while negative reviews can hurt your rankings and turn potential customers away.


Local SEO is a critical component of any successful digital marketing strategy. Using the tips and tricks outlined in this guide, you can improve your local SEO rankings and attract more customers. Remember to claim and optimize your Google My Business listing, use location-specific keywords in your website content, get listed in online directories, get backlinks from local websites, use social media to promote your business, and encourage customer reviews.

Don't forget to track your results and adjust your strategy as needed to continue improving your local SEO. You can rank for "best" keywords in your city and achieve online success with time and effort.

DeVille Digital Marketing
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