BRBD Marketing Cape Town, South Africa | Does Google Business Ads Work Well?

Sep 22

Pay-Per-Click (PPC), usually known as Google Ads, is a search engine marketing method. You select a set of keywords that are relevant to your business and worthwhile to pay for, and then you create search advertising that correspond to them. This enters you into the search engine results page (SERP) auction, in which marketers compete to have their advertising displayed to people who conduct product searches. In contrast to other types of advertising, however, you only pay for Pay-Per-Click advertising when someone clicks on your ad, hence the name. In this article, we'll discuss why you should use pay-per-click (PPC) advertisements, how much they cost, and five things you should consider before launching your online advertising campaign. Obviously, we'll also address the most important question: Do Google Ads for Small Businesses in South Africa work?

How Effective Are Google Ads For Small Businesses?

Google Ads do work. It is effective for both small and large organizations. Paid advertisements are a terrific method for businesses to build brand recognition, boost website traffic, and increase sales while measuring the results.

Google Ads may be quite beneficial for small businesses if you are prepared to invest the time to learn how it operates. Continue reading if you're still unsure and wondering if it's correct for you.

Google Ads Contributes to Brand Recognition

If your business is new or you want to expand your reach, Google Ads is an excellent way to enhance brand recognition. By putting your business online through Search, Display, and Shopping ads, you may place your items in front of individuals seeking for what you provide who were previously unaware they were searching for you, therefore increasing brand recognition.

Your Rivals Are Using Google Ads.

If you and your competition both offer "red sneakers," you should appear beside them in search engine results. Your small business may be missing out on key consumers because it does not appear at the top of Google's search results.

Google Ads Can Be Scaled

Not sure if you're prepared to go all-in with a massive marketing budget and every form of the campaign? That's okay. Google Ads is scalable, so you may scale up or down as required. This is a significant reason why it is a useful digital marketing tool for your organization. Small company owners may begin with a highly focused search campaign, then expand to include more services or products and add additional campaigns as required.

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