What is a Marketing Funnel

What is a marketing funnel and why is it important for every online marketer create one?

It's a marketing strategy that you employ to persuade potential customers to buy your product. It's a sales process that allows someone to browse your website to find information that can solve their issue. You will be able to establish a relationship with every person you meet making use of specific tools.

This will help to be aware of the needs of each visitor. This will enable you to provide the most relevant information to all your users. If you gain the trust of a visitor they are more likely to purchase your products. The visitor then transform into a buyer.

Certain customers turn out to be very loyal customers, willing to buy any product you promote. The marketing funnel is a compilation of the various steps that are involved in turning a website visitor to a buyer who is willing to buy whatever you sell.

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This is the ultimate objective of every internet marketer. It is possible to achieve this with a well-constructed funnel.

You've got your marketing resources to entice people's attention and draw them into the funnel. The funnel is opened when they fill in the form that you have on your PERSONAL lead capture page. I say "personal" because nobody is going to opt in on your business lead capture page. They are looking to become as a leader and not a company.

The page for lead capture serves as an entry point to the funnel. By clicking the "Sign up Now" and "Enter Here" buttons will open an entirely new world of network marketing.

The most important thing is that they are competent to perform the task. It's their choice. You've sold them nothing except yourself as a leader as a mentor and as someone that can show them how to get more leads and more money into their business.

This is how a standard marketing funnel functions:

The "front-end", you can make a promotional offer that can draw and attract prospective customers who may be interested in buying your product further in the sales funnel. To get your free product, join (also known as opt-in) and give your name and email address. Then, you will include them on your mailing list.

You can now include these contacts in your email lists so you can email them with any other offers that are relevant to them.

Signing up for the complimentary offer will lead you to a webpage with low-price offers or a "trip wire offer". It is here that they'll be taken to the "backend" of your funnel.

If they buy the low price offer, they'll be taken to another related offer at a higher price (normally called an upsell). If the person buys the higher-priced offer and is taken to another related product that is priced higher. This can continue for a long time...

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