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Monitor Organic Traffic: Benefits of Keywords Tracking

Mar 14

Ever since Google has started serving personalized search results to its users, the online community has been split into 2 different camps: One side says that it is no longer important or even worth it to check keyword rankings. The other side says that keyword tracking is as important as it was in the past.

In our opinion, monitoring organic traffic and checking local rankings is as important as it used to be and even offers a lot of different benefits. One of the basic features of keyword traffic is to monitor the ranking of different pages on Google & other search results - That feature alone is enough to warrant the use of keyword tracking! 

Monitor Organic Traffic: Benefits of Keywords Tracking

Are you wondering what the benefits of keyword tracking are? Let's have a quick look:

Better Diagnostics

All of a sudden, your traffic numbers drop, and you are not sure what really happened... Did your website server go offline? Maybe your website is showing an error to the visitors? Maybe your website rank in the search results dropped?

As you can see, one of the best ways to monitor your organic traffic is to track your keyword rankings! This allows you to know whether a traffic increase or decrease is due to your rankings in search engines or some other technical fault.

Furthermore, you can also check if a particular Google update has affected your GMB/GBP rankings or not. Once again, this can be easily checked with rank tracking - If you see a massive drop or increase in your rankings for a particular page, then this can be a confirmation that these pages were affected by a Google update.

So, in short, rank tracking allows for better diagnostics and allows you to know what's going on!

Keep an Eye on Competition

Apart from tracking the ranking of your website, you can also keep an eye on your main competitors. Do you see a competitor quickly gaining ranks for your target keywords? You can easily look at their on-page and off-page SEO tactics to figure out what they are doing!

Just like it is important to keep your SEO game on point for your websites, it is also equally important to keep an eye on what your competitors are doing!

Know What Works!

When it comes to SEO, you can't be really sure if a particular action will work or it will not! But by tracking your keyword rankings, you can start to get an idea of what works or what doesn't! Furthermore, if you have hired an SEO agency for your website, then keyword tracking becomes a lot more important.

With keyword tracking, you can check the SEO progress and figure out if it is even worth hiring that SEO agency or not! When it comes to SEO, you are paying for actionable results and not empty promises!

If you are doing your own SEO, you can also do trial and error to see what works - Once again, you will need to use keyword tracking to measure results and to know what works!