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SEO's Top 5 Benefits

Nov 13


SEO has gained popularity as a strategy for online marketing because of its effectiveness. The advantages of SEO are numerous, here are the top five.

Although the world of online marketing has dramatically changed over the past few years, SEO remains a valuable and efficient marketing strategy. While there are numerous advantages when you implement a successful SEO strategy, we've laid out the top five to assist you in understanding (or remind you!) what makes Gilbert Seo so beneficial?


More Traffic

Since the top spots on the search results pages get the largest amount of impressions and clicks, ranking in these spots can lead to significant traffic increases for your website. Gilbert local SEO also focuses on generating relevant meta descriptions that are displayed in the search results. Making sure that your tags and descriptions are optimized can increase the click-through rates, which in turn boosts the number of qualified internet traffic.



If you're an e-commerce site or non-e-commerce website, SEO yields quantifiable, trackable results, therefore there's no doubt about ROI. SEO agencies can track all aspects of their SEO strategy, including increases in traffic, rankings, and conversions. Analytics that are comprehensive also give you the ability to examine to a finer level and view demographic data and other engagement metrics of people who have visited your website. SEO agencies, as well as eCommerce sites can determine which routes users use to finish an order, all way down to which keyword they were using to find before purchasing. For non-e-commerce websites, you can assign value to your lead conversions, like a contact us form, and then calculate the ROI of your SEO strategies that way.



SEO is one of the most cost-effective marketing strategies because it targets customers who are looking for your services and products online. SEO's nature of inbound marketing helps businesses reduce costs compared to outbound strategies like cold-calling. While cold-calling remains an effective tactic, leads generated by cold-calling cost 61 percent greater than the leads created using an inbound method like SEO. Additionally, since SEO targets customers who are actively seeking products and services like yours SEO's traffic SEO is more qualified over other strategies to market which results in savings for companies.


Increased site usability

In an effort to help your website be easier to navigate for internet search engines, SEO additionally helps make your site more user-friendly for visitors as well. SEO involves rearranging the structure of the site and its links to make pages within the website easier to find and navigate. This not only helps spiders to browse your site and locate pages, but it additionally makes it easier for users to find the information on your site as well.


Brand Recognition

Because top positions are a major source of impressions, having your website in the top spots on the result pages translates to increased exposure for your site. Additionally, being on the first page of your targeted keywords does not just allow users to associate your brand with these keywords, but it installs trust since companies who are first on the list are typically regarded as more reliable. The more your sites and content appear in top places in search engines, the more chances that users will be able to see your content and feel connected to your company's image.

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