Whether you’re a business owner or a social media manager, it’s always a good idea to get inspiration from top-notch social media experts.
With social media being such a fast-paced industry, following a wide variety of social media strategists will keep you in the know.
Here are our top 20 social media experts to follow in 2021:
20 Social Media Experts You Should Follow On Instagram
- Mattie James
- Jera Foster fur
- Steph Gilbert
- Isis Breanna
- Eva Chen
- Where the beetle
- Vanessa Lau
- Matt Navarre
- Candace Junie
- Elise Darma
- Lissette Calveiro
- Natania creates
- Jon Youshaei
- Taylor Loren
- The socialists
- I love creative people
- Erin on demand
- Shannan Monson
- The later team
- Kasey Jo Gerst
# 1: Mattie James
Mattie James is a fun-loving businesswoman and mom who teaches influencers how to grow their following, showcase brands, and become their own boss.
When you check out Mattie’s profile, she instantly puts you in the game with her honest, authentic captions and engaging stories.
# 2: Jera Foster fur
Jera Foster fur, commonly known as Jera Bean, is a social media coach who shares the best tips and tricks.
If you’re looking to learn new TikTok trends and bring out A + content, Jera is the place to go.
# 3: Steph Gilbert
Steph Gilbert is the founder of The social media CEO, a company dedicated to helping people start and scale their social media management business.
Steph teaches social media managers how to get paid like the experts they are. Come for the social media tips, stick for the relatable memes.
# 4: Isis Breanna
Isis Breanna is the business coach for all topics related to social media marketing.
Whether through informative Instagram lives or her marketing downloads, Isis’ goal is to help her followers create content that actually converts.
She is also the queen of Instagram reels.
If you want to convert double tips to dollars, check out later and Isis Breanna’s Free Video Course how you can make more sales with sofficially.
# 5: Eva Chen
Eva Chen is the Fashion Partnership Director at Instagram so you know her Instagram profile is always up to date.
You can expect to see their daily New York City life, conversations with fellow creators, world-class fashion, and Instagram insights.
# 6: beetles
As a creative community team leader at TikTok, Where the beetle is a wealth of knowledge.
Kudzi uses his platform to make a difference – he is committed to reinforcing various creative voices. And we mustn’t forget to mention how he was named under 40 in Fortunes ’40 in 2020.
# 7: Vanessa Lau
Vanessa Lau is online marketing strategist, entrepreneur and content Marketing expert.
In addition to her Instagram, you can also follow her YouTube channel, where she regularly shares educational content for entrepreneurs and content creators.
# 8: Matt Navarre
If you work with or on social media, Matt Navarre should necessarily follow.
Instagram for iOS now shows live videos and reels statistics https://t.co/qYsxgxRAdr
– Matt Navarra (@MattNavarra) May 24, 2021
He is most popular on Twitter, where he regularly shares news and updates on social media.
# 9: Candace Junie
Podcaster and CEO of Epic Fab Girl, Candace Junie is on a mission to help women thrive in business.
Content strategy tips? Check. Business inspiration? Check check. Beautiful photos? Check check check.
# 10: Elise Darma
Long time friend of Later, Elise Darma is one of the best people to follow on Instagram – and for good reason.
She has a handful of incredible resources including her free course on How to Get Your First 1000 Followers Later.
Sign up to take Elise’s for free “How to get your first 1,000 Instagram followers” Free workshop:
# 11: Lissette Calveiro
If you’ve ever stayed on TikTok or Instagram Reels, you’ve probably seen video pros Lissette Calveiro.
Lissette offers influencer tips, Instagram insights, and social media updates.
# 12: Natania creates
Natania creates shares real tangible takeaways to help her followers grow their business on Instagram.
With a quick scroll, you’ll find graphics worth sharing, authentic captions, and engaging Instagram reels.
# 13: Jon Youshaei
consequences Jon Youshaei, Product Marketing on Instagram to stay up to date with the latest Instagram updates.
You can also find him in the clubhouse to discuss the latest social media trends and topics of conversation.
BONUS: Follow Instagram Head Adam Mosseri and VP of Product Vishal Shah for even more updates from Instagram HQ.
# 14: Taylor Loren
Check out later alumni Taylor Loren for social media updates, strategy, and anything pop culture related.
With more than 1 million likes on TikTok, Taylor is a TikTok pro. If you want to learn from the best, check them out for free How to use TikTok for business Course on YouTube.
# 15: the socialist
When you’re ready to do it all on Instagram Reels, check out Mon, the creator of The socialists.
Mon gives insights on how to convert your content ideas into sales for your business. Make sure to check out their Rise with Reels course.
# 16: I love creatives
For everything to do with graphic design, creative inspo and strategy, I love creative people is the right place.
The founder of I Love Creatives, A lotShe knows a thing or two about Instagram strategy and content planning.
If you want to learn from her (for free!), Take a look “How to create an Instagram content plan“Later, of course.
The course covers how to personalize your content, find your audience, and participate in conversations. Think of this as 101 to take your brand to the next level on social media.
If you’d like to create your own Instagram content plan with Puno, sign up with her free workshop today:
# 17: Erin on call
Erin on demand is a brand strategist and entrepreneur whose mission is to help small businesses grow and thrive.
As an entrepreneur, Erin has a deep understanding of her audience and is always on the cutting edge.
# 18: Shannan Monson
As a co-founder of The CEO school, Shannan Monson aims to change the statistics of women in management positions.
Both her personal and business side offer a wealth of resources for women in business.
# 19: the later team
The Later team always shares the most helpful and aesthetically pleasing content for their community of social media managers, doers and entrepreneurs.
From shareable infographics to clickable reels, Later’s Instagram account is a must have for everyone in the industry.
# 20: Kasey Jo Gerst
Last but not least, Kasey Jo Gerst is a content creator and influencer coach.
Not only does she hand out valuable influencer tips, she also has a stunning Instagram feed that you could scroll for days on end.
And there you have it – Later’s top social media experts will follow in 2021.
Which accounts do you prefer to follow? Visit our Instagram account and let us know.
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Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada – but currently lives and works remotely in Paris, France. Follow at @jessicaworb.