Why content promotion is important
Good content promotion techniques can go a long way in effectively building brand recall and trust with a brand’s target audience. This requires a calculated strategy for SEO content. SEO is an essential part of any company’s digital marketing strategy. The COVID-19 pandemic has made the potential of digital marketing understandable to everyone. However, this also means that there is more competition in the field of digital marketing. In such a scenario, it’s important to ensure that content cuts through the clutter and reaches the audience for which it was created. To stand out from the crowd, brands practice content promotion to reach, inform, engage, and educate their audiences.
Content Promotion Strategies
Just developing and publishing content no longer works, and promoting content takes as much, if not more, effort than creating content. Caution should be exercised here, however: content augmentation is best for content that has been designed and created with the interests and needs of the target audience in mind. Here’s how to use a content promotion SEO content strategy.
Answer questions about Quora
A great advertising technique is to ask and answer questions about any topic. Quora is considered to be the most comprehensive and trusted forum online. Because forums provide an open source source for your target audience to discuss a topic, you can add value by answering their questions with your existing description, if necessary. You can also create a link on your blog or website, which will effectively display your work as a credible source.
Tweet different snippets from your content
Do you have any interesting stats or facts that can be shared as individual pieces of content? Sharing these snippets on Twitter is an effective content promotion idea as it can get people to read more. The microblogging giant is one of the most active social media platforms today. So anything interesting that fits into 280 characters has to be tweeted again. You can even take screenshots of other elements such as images, infographics, and quotes, and use a shortened URL of your website for promotional purposes.
The native language of 9 out of 10 internet users is not English. A great technique for promoting content would be to create native content and also promote it locally. This is a very effective tool for reaching audiences in Tier 2 and Tier 3 cities. It increases brand awareness and builds on the trust factor as the audience can relate more to the content. The native SEO content strategy removes the idea that your brand is “alien” and hits an emotional chord.
Link to relevant sites / mention entities when sharing
One of the main aspects of content promotion is linking to sources when writing your article. When you post and promote your content on social media, use Twitter mentions or Facebook hashtags to prompt the sources that you’ve used their information. This increases the likelihood that your article will be viewed by multiple people due to the mentions.
Post on relevant LinkedIn groups
LinkedIn is nothing more than the Facebook version for all professional things. A helpful strategy for SEO content would be to use LinkedIn for promotional purposes. Similar to Facebook communities, LinkedIn has an option for you to create groups. Look for those groups that can make the most of your content and share them on their pages. If your content is beneficial, many users would share and distribute it among their peers to increase your reach.
Turn content into a ppt / pdf and upload it to SlideShare
SlideShare is the perfect place to promote content presentations and get the visibility you want. Once you’ve uploaded your content to Slideshare, you can also share the link on LinkedIn, Instagram, Facebook, YouTube.
Use the reach of influencers
Reaching out to influencers on a large scale is a good idea for promoting content. Having some key influencers showcase your content or get them to share your content can dramatically increase your reach. Pick influencers who are relevant to your domain and connect with them. Reach out to more than one influencer and keep in touch with them regularly for better reach.
Video content marketing
60% of the people who use the internet are visual learners. A fruitful technique for promoting content is through the use of YouTube. More than 50% of women make a purchase decision after watching a video. This is a wonderful opportunity to personalize your brand by engaging with your audience on YouTube and helping visual learners better store information. YouTube is an SEO gold mine. So use hashtags, titles, and descriptions to increase your reach. Audio learners can use podcasts as a content promotion tool.
Using Pinterest to drive referral traffic
Pinterest is a wonderful forum for promoting content. You can create boards where users can pin, save your content, and also learn about your brand’s history. It’s an effective SEO content strategy as it will draw people to your website as well. Pinterest communities can help with your engagement and help your brand understand what your audience wants.
The above content promotion strategies are being used to the full by some of the best content marketers in the world like HubSpot, Whole Foods, Asian Paints, etc. Of course, some of these strategies may die out while others evolve to stay ahead of the curve, keep your eyes open and ears cocked.
If you’ve tried adding content sales channels to the list, please let us know in the comments below.